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The Social Media Sleeper Cell

November 18, 2010

A sleeper cell is a unit meant to infiltrate and wait… wait for the exact moment when the order comes down to activate their cell and carry out their orders. In the military a sleeper cell might have orders to go deep under cover and then strike strategically at the heart of an organization… In the real world, my world, the social media world, the sleeper cell is much less exciting.

Everyday I see untapped potential, in people who don’t even realize they have it. As a member of a Human Business Team that operates on multiple levels and platforms to achieve a unified goal, it’s partially my job to keep an eye open for the next big players that could better our team.

I’ve always been an observant individual, noticing slight patterns and picking up on hints that people don’t even realize they’re sending. But some of the potential I see in my generation is incredible, people who if given the opportunity to grow would be launched into the social media spotlight.

It might be easier to notice these people if they wore highlighter yellow shirts that said “POTENTIAL BLOG AUTHOR” or if they had Sims style icons floating over their heads that lit up when you scrolled over them. But they don’t… they’re just average guys and girls.

I guess what I’m trying to say is that you have to keep an eye out for the sleeper cell. Of course in the military the members of a cell would never knowingly draw attention to themselves. In the social media world the members of the sleeper cell don’t draw attention because they don’t realize they have potential.

You have to seek them out. You have to activate the social media sleeper cell.

2 Comments leave one →
  1. November 30, 2010 8:25 pm

    I’m now picturing the social media booth as a fox hole 🙂

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